Business Can Come To You

When We Started the Business More then a Decade Back, We were an Individual Entrepreneur with No Team, No Infrastructure or Any Kind of External Funds Put in. It was Critical to not only Bring the Business in Operation, But Also to Ensure it Grows Gradually. The Minds were Blank, People Contacted had no Credentials to Showcase, Opportunities were limited with Recession in place & a Challenge to Streamline Entire Business Protocols.

Our Goal was to Generating Revenue Consistently through Constant Incoming Opportunities , Plus Building Up a Brand that will Showcase the Expertise in the Field. We were Very Clear

No to Cold Calling
No to Random Meetings for Prospecting
Save Time in Travelling for Opportunities

To Generate Revenue Consistently through Constant Incoming Opportunities, We were Devising Strategy of Business Always Comes to Us instead of We Running after the Business. Plus We can Concentrate on Other Activities, Supporting Building Up a Brand. At the Time the Hype of Online Marketing was Minimum & Awareness in the Subject was Limited in Various Business Entities.

We Started Building a Website & Realized Building a Website, Plus Submitting to Search Engine is not going to Drive Required Target at all. We Jotted Below Pointers as to Understand Overall Flow of Our Core Objective that is Business Always Comes to Us.

Building Website is Not a Solution, But Driving More Visitors to the Website is Important
Driving More Visitors to Website is Not a Solution Either,
- It will Just Increase the Random Traffic coming to Us without any Requirement
- Plus It will Showcase the Tonnes of Visitor in My Report, When I analyse the Data But no Outcome
Increasing the Targeted Visitor Ratio on a Website Should be a Start
Visitors Should be Targeted with Relevant Content
Visitors Should have Point of Contacts for Individual Pages
Once Visitor / Prospects Contacts We Need to Ensure We Revert in 4 Hours Time or Max 24 Hours Strictly through Emails.
Emails were Even Documented for Phone Conversions & Sent as Minutes Of Meeting
Online Marketing Goals was to make Our Brand Visible Aggressively in All Platforms for Brand Awareness
Consistent Efforts to Create Blogs that will Boost Brand Awareness & Expertise.
Finally When a Prospect Converts, Ensure Rigorous Consistent Efforts for Communication Till the Project is Executed.
A Value Enriched Experience to Opportunities for Retainer-ship & Referral Generation.

The Entire Phase was Simplified as

Online Marketing -> Brand Awareness / Visitors -> Website -> Relevant Content ->Point of Contact -> Prospecting -> Conversion -> Experience

Awareness & Visibility

It was Critical to Create a Brand Awareness for Our Brand & for Brand Awareness it was Critical to Increase the Frequency plus Consistency of Our Visibility. Question was How can We gain the Required Brand Awareness ? When there were Limited Platforms to Even Promote. We Identified the List of Max Possible Business & Networking Sites Where we can Increase Our Base with Ads & Content relevant to Our Website.

Facebook was a Social Media Platform Strictly for Individual Posting at the Time, Though We Identified it as a Business Prospects at the Time & Started Posting Various Creative Ads & Content to Gain the Mileage. We started Increasing the Efforts on linked In, Xing, Orkut, Google Plus & Various Other Social or Business Networking Sites.

We Realized We need More Number of Pages as to Increase the Probability of Getting Visibility , Plus Need to Create Back links to Each of Our Pages to Gain the Importance. We Found Importance of Creating Multiple Website as to Gain Individuality to Each of Our Product / Service Segment.

Google was a Key at the Time & People Hardly Understood the Importance of Being Visible on Google at the Time. We Created a Digital Marketing Strategy that Brought Various Pages of Our Site itself on First Page with Keyword Research, Targeting and Various Other Techniques. In fact in a Quarter We had Started Gaining the Organic Views Gradually Increasing Month After Month.

Communication – The Point of Contact

Website Visits were Sorted, But Point of Contact was a Key at the Time. At the Time there were few Chat Modules for Websites, We Opted for a Web Chat Platform Integrated with Our Mobile as to Ensure We Communicate with All Our Queries. We Also Dedicated Mobile Lines Based on Different Product Line Segment as to Know that Call Received on Specific Line was Meant for Specific Product Line. Giving Us the Ease of Prospect Identification & Save Time.

The Chat Module Played a Key Role in Generating the Prospects, Product Line Segmented Mobile Aided Us in Converting Prospects to Conversion & Experience. Plus Email was a Great Tool due to Our Policy of Immediate Reverts to All Emails.

Building Team – SOP – Documentation

Team is a Critical Factor for Any Business / Brand. Identification of Critical Team & Support Team based on SOP is Critical Too. SOP – Standard Operating Protocols are a Critical for any Business & Even though We were Hardly a Team at the Time, We started Building SOP for the Business to Come. The SOP to Not only Simplify Entire Process, But Also a Critical Factor for Any New Entity Joining Your Team.

Whether How Small Your Team is, It is Critical to Give them an Identification in the Form of their Relevance / Role in the Organization. It not Only Gives Weight-age to the Individual Profile, But Also Gives them the Desire to Strongly Fulfill Assigned Tasks.

SOP Created Not only for Various Department, But Also for Individual Role in the Specific Department as to Ensure the Process is Followed. Process is an Integral Part for any Team & with Process in Place, It Enables the Activities in an Automated Flow. Documentation Again a Critical Flow for Any Process and Important to Evaluate & Draw Results to Analyse Growth.

After all the Team – SOP are Going to Automate the Entire Prospect to Conversion to Experience Phase. It not Only Saved Lot of Our Time, It also Optimized the Entire Business Building Activities. Plus Ensured to Regularly Review the SOP for Improvement to Make Sure We are Ready with Any Process or Tech Updates.

Patience is the Key

It takes Time to Build Up an Empire, Patience is the Key. Your Efforts Now will Give Results Tomorrow. With Dedication, Determination & Patience the Goal Keeps Getting Larger Every time. Unless We Start Today We will Never be Able to See the Outcomes. Believing to Sustain against all Odds is Important & a Will to Stand Tall is Crucial.

Bigger the Better

When we Started Individually, We were Big with Vision and When we Actually Grew Up to be an Organization too We have Bigger Vision. And We are Still Growing with Same Strategy – BUSINESS ALWAYS COMES TO US.

Today When We are Aiding Various Business / Brand with Growth Prospects, Our Stand is Simple, You have to Visible Every Where. You have to Minimize Your Efforts in Wrong Direction & Gain Max Possible Outcomes through Right Strategy in Place. Every Business is Different, But the Destination is Always One that is Growth. Growth in One way or Other is Achievable, You Just Need Right Perspective & Right Partner that not Only Believe in Your Goal, But Also Helps You Drive it.

Cheers to BUSINESS ALWAYS COMES TO US for Making Us Grow & Aiding Various Organizations Grow. Remember You Don’t need Website or Online Marketing or Social Media or Direct Marketing or Anything to be Used Individually, You Just Need a Mind that can Streamline all to Give a Powerful Tool.